Wednesday, April 30, 2014

Will it be YOU?





Katie Carter
JMC 3423-004
Carstarphen
21 April 2014

Start Something That Matters
Blake Mycoskie
212 Pages
Spiegel & Grau Random House Group


Will it be YOU?

            Blake Mycoskie, author of Start Something That Matters and Chief Shoe Giver for TOMS, took a vacation to Argentina and promised himself he would not think about work. During his time there, Mycoskie met a woman who was holding a shoe drive for children in Argentina. She explained the lack of decent shoes in many countries similar to Argentina. After the quick introduction to shoeless children, Mycoskie began to notice the intense need and the many blisters and sores the children had. He brainstormed many ideas for donors but non-profits but he began to think, “Maybe the solution was in entrepreneurship, not charity” (Start Something That Matters 6).


         
http://www.forbes.com/2009/05/28/wendys-snapple-perdue-leadership-cmo-network-hotshots.html                                                                      http://www.goodreads.com/book/show/10723236-start-something-that-matters
  TOMS is a company with three different branches: shoes, glasses and coffee. Each branch has a “One for One” solution. Each time a product is purchased, another will be sent to someone in need. Essentially every time someone purchases from TOMS, someone in one of 60 countries is helped. Mycoskie is uniquely qualified to write this book because he began this company and it has become a worldwide trend. He put his business talents and his heart for others together to create an incredible movement.
           

            Mycoskie’s book, Start Something That Matters is uniquely written and easy to follow. It gives a step-by-step breakdown of his journey and ways for others to carry on this same idea. I learned great tips on creating a meaningful company that creates profit but also encourages charitable giving. I would recommend this book to anyone who wants to make a difference in this world and leave it better than when they entered it. Mycoskie is a gracious man with a lot to teach the rest of us. It’s an inspiring read with a lesson for all.

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