Crisis Communication Management by Anna M. Restuccia

Book: Dark Night
Author: Tim Burt
Length: 224 pages
Cost: $18.68
Crisis Communication Management by Anna M. Restuccia

Risks are daily facts of life for both individuals and businesses. Small and large corporations face scandals when they do not focus their interests on people, but on profits. Risks can also occur as the result of the actions of external agents or factors. Businesspeople must understand the types of risk they face and develop methods for dealing with them.
When businesses are facing risk they face four alternatives to solve it:

• Avoid it
  
• Minimize it
  
• Assume it
  
• Transfer it
  

Photo provided by: http://riskmanagementmonitor.com 


Tim Burt, a former media editors at the Financial Times and author of “Dark Art,” listed important cases and situations from prestigious and well known companies that lost credibility, admiration and trust from their stakeholder and shareholders. 

This book examines the challenges facing the public relations industry and set-­‐ups a vision of how the global market might evolve in the next couple of years. Burt also analyzed the impact of the digital era (Web 2.0) and how corporations are adapting their business to the contemporary environment including psychographics and demographics changes.

Photo provided by: reputationdoctor.com


Burt explained the important role that every PR professional plays in crisis-­‐
communication situations. The PR department must deal with reputation and images challenges while building understanding with the market and the media to rebuild confidence with internal and external public. When companies like BP, Toyota, News Corp and McKinsey faced the economic crisis in 2008, the executives asked PR experts for help to serve as intermediaries between businesses and the media and to develop new strategic commutations plans for the corporation.
From a journalist and PR perspective, Burt said that corporations need to know how to control consumer demands and reward them with efficient and effective solutions to beneficiate the people who were directly affected by the problem. 

What Happens in Vegas

What Happens in Vegas

Title: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Medias)

Author: Dave Kerpen

Length: 260 pages

Publisher: McGraw Hill Professional

Price: $28 - hardback

 What Happens in Vegas

By Shelby Dunham

(Photo source: http://coolinsights.blogspot.com/2012/03/likeable-social-media-book-review.html)

I’m sure you have heard the phase “what happens in Vegas, stays in Vegas”.  Well, this was not the case for Dave Kerpen. It all started with a long check-in line at a hotel in Vegas. Expressing his frustration, he tweeted about the ridiculous line to all of his followers. After his tweet, a different hotel in Vegas expressed their empathy toward him and wished him a good stay in the city. This led to him staying there during his next trip. This is an example of how social media should be used by companies.

With the vast growth of technology today, Social Media is becoming not only a tool for an organization, but a necessity. Social media sites like Facebook and Twitter are a great tool for all companies, if used properly. Dave Kerpen wrote a book doing just that—explaining the ways a company should properly and effectively utilize social media.

Dave Kerpen is a Chairman of  Likeable Media, an award-winning marketing firm. The company specializes in social media and promotion. Kerpen is also the CEO of Likeable Local, a social media software company for small businesses.

Photo source: (https://www.google.com/search?q=dave+kerpin+wiki&aq=f&oq=da&aqs=chrome.1.57j59l2j60l2j61.6662j0&sourceid=chrome&ie=UTF-8)

Dave Kerpen has good insights and ideas on when and how to use social media. He also touches on the functions of social media and the effective ways to use it as well as the ineffective ways. He touches on 18 principles of using social media to your organization’s benefit. Kerpen explains that one of the rules for success in social media usage is the necessity for companies to be transparent and honest. One of the main points of the book is to learn what your stakeholders like and want. To be a successful company, it is necessary to listen to your stakeholders, and implement their ideas.

If you want to learn how to use social media the right way, my suggestion is to take advice from the expert, Dave Kerpen, and read his book Likeable Social Media.

Succesful Social Media

Successful Social Media

By Kevin McMahon

A year ago if I was asked to create a positive social media presence for a client, I would have dreaded the thought. To me and many other young professionals who have grown up with social media, it is hard to create meaningful social media messages without saying something that can be viewed as a cliché or outdated. In today’s world, information is “outdated’ after mere minutes, and because of this, creating a meaningful social media presence for a client is a daunting task.

  After reading Dave Kerpen’s “Likeable Social Media: How to Delight Your Customers, and be Generally Amazing on Facebook (and Other Social Networks), I gained an appreciation for how much we can all be affected* by social media, and in particular, Facebook. What do you think of when someone tells you to achieve customer engagement through his or her Facebook page? While you are likely to think of various tactics to simply get people’s eyes on your “product”, Kerpen would have you slow down and ask yourself “What is engagement in the first place? On page 65, He tell us:* “To be engaged means to be genuinely interested in what your customers have to say.” This simple teaching style of Kerpen lets you take very simple ideas to make you and your client’s social media presence better, and builds upon them to give you the potential to create truly unique tactics and ideas.*

Available here

“Likeable Social Media” gives the reader real-world advice on how to improve their use of social media like Facebook for both professional and projects. Using a format reminiscent of a textbook, the information is laid out in an easily digestible manner, giving the reader information on everything from how to be authentic on Facebook to responding to negative comments.

Dave Kerpen is the founder and CEO of Likeable Media. What started out as theKBuzz, was turned into the nationally accredited* Likeable with his wife and COO Carrie Kerpen. Dave has been featured everywhere from The New York Times to CNBC for his social media work and expertise. When not expanding Likeable even more, Dave lives in New York with his wife and two daughters.

“Likeable Social Media” gives readers a road map to smart and successful social media use for their clients. Kerpen gives advice on general tactics such as how to think (and act) like your customer, to more specific issues like how to handle missteps in communication, and then using them to bounce back with an even better image. Kerpen’s writing style is easy to read and he includes several sub sections in each chapter to engage the reader and get you thinking about how his advice can apply to your specific situation using colorful stories and analogies.

“Likeable Social Media” gave me a new outlook on how important of a tool social media can be for professionals and clients, but only as long as it is handled in a careful and professional manner. The tight rope that I thought of walking when creating a social media presence for a client seemed to widen significantly once I had finished the book. I would recommend this text to anyone who is curious about social media or wishes to learn how to begin to create a social presence for his/her clientele.

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Dave Kerpen

“Likeable Social Media”

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Tailoring Social Media Presence

Book Review Blog/ ‘Likeable Social Media’ by Dave Kerpen

Tailoring Social Media Presence 

By Amy Baker

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Awesome on Facebook (and Other Social Networks).

By Dave Kerpen

272 pages

McGraw-Hill

Hardcopy: $12.98-18-$21.20

Paperback: $8.75-$13.50

Image provided by the BlogSpot website. 

            Social Media is the new black. Within the past few years, social media has gained remarkable amounts of popularity not only as a fleeting fad, but also as a lasting necessity that fits all shapes and sizes. Whether we would like to admit it or not, social media has became as mainstream as the pair of black slacks hanging in our closet and doesn’t seem to be going out of style anytime soon. In this light, it is crucial for those engaging with social media to understand when, why and how to appropriately structure social media content so that our ‘classic black slacks’ reflect a more presentable style than just an ill-fitted pair of pants.  

            Likeable Social Media by Dave Kerpen provides readers with the key to creating a successful presence on social media: ‘be likable.’ The book is divided into 18 different chapters, each one detailing a different strategy that guides users in their quest for likability. In summary, Kerpen’s insights reveal the secrets of the rapidly changing communication method including: actively engaging with social media audiences, appearing open and transparent, building brand identity harnessing the audience’s attention and encouraging the spread of information. Overall, Likable Social Media outlines the process of how to effectively use digital communication as a means of keeping people talking about you in our information heavy world of technology. Likable Social Media  is not limited to being likable on social media, it transcends the importance of having a likable business. Kerpen explains the likability of a business as an ultimately force drive its success.

Image provided by DaveKerpen.com

            Kerpen begins Likable Social Media by sharing an experience in which social media was utilized as an outlet to dispense his thoughts and frustrations regarding the services of a hotel in Las Vegas. Resulting from this, a competing hotel acknowledged his contribution in the digital forum, later having an effect on his view and company loyalty. Throughout the book Kerpen supplies examples that help readers better understand the strategies provided and their potential affects. The author’s light-hearted humor, in combination with the book’s smooth flow from one strategy to the next guides readers easily from cover to cover as they explore digital marketing techniques. Likable Social Media is best compared to a colorful ‘how-to’ book that dispenses useful, tactical information while splashing the pages with vibrant, personal stories.

            Social media guru, Dave Kerpen, is cofounder and CEO of the global, award-winning firm, Likeable Media. The firm stresses the social media and word-of-mouth techniques discussed in the book and has landed a spot as one of the 500 fastest growing privately owned businesses in 2011 and 2012. Also in 2012, Kerpen was declared the Most Social Inc. 500 CEO by ceo.com. Snagging a best seller title from the New York Times, Likable Social Media, reinforces Dave Kerpen’s reputation as a strategic social media expert.        

         Overall, I found the book beneficial, but room for improvement exists. First and foremost, the world of strategic communications is in constant fluctuation and rapid advances in technology require that these strategies be constantly updated. Although Likable Social Media was published within the last five years, many things have changed since then and I think that more up-to-date strategies regarding newer advances would be more relevant. From this, I also critique the extremely focused emphasis on Facebook. Although Facebook serves as the most widely used social media outlet, other applications are quickly gaining popularity and ought to be given more attention in establishing likable social media. That being said, I still advise others to read the book because it does offer substantial information and useful tactics. For more information watch Kerpen explain successful strategies of social media in this video.

Do Public Relations Practitioners Still Practice the Dark Art?

Book Title: Dark Art: The Changing Face of Public Relations

Author: Tim Burt

Length: 224 pages

Publisher: Elliott & Thompson Limited

Price: $19.95

Do Public Relations Practitioners Still Practice the Dark Art?

By Morgan McMullen

http://amzn.to/13QYkti

            The BP oil spill of 2008 changed the world of public relations, as everyone knew it. The first major public relations crisis of the digital age showed how big of an impact Facebook, camera phones, and the Internet could make in a crisis situation. Tim Burt talks about how this event changed the public relations world and how companies started planning for the digital impact of a crisis scenario.

            Burt currently runs a public relations and communication firm in the UK, StockWell Group. Before starting StockWell, Burt worked at Brunswick Group for five years working with international communications. Before this Burt worked for the Financial Times for 21 years in various positions, most recently being a media editor. With years of strategic communication experience, Burt has become an expert in the field of public relations crisis management.

            The Dark Art is a book for people just entering the public relations field. This book gives multiple examples of crisis events that took place during the digital age and how companies handled them poorly. It gives specific details of CEO that were let go from companies because of the situation. Dark Art gives advice on preparing for crisis situations as a public relations professional and being ready for a crisis.

            Any new comer to the public relations field would find this book very beneficial for a brief history on public relations failures. Most of the companies mentioned in the book had reputations completely ruined by the media within days of the crisis taking place. This helps professionals see the impact that the media and digital world has on every aspect of a company.

            When you read the title of the book you are expecting deep dark secrets from the public relations world that only a top management person would know. The book does reveal many public relations failures, most of which however, were very publicized. This book is a very good read for any entry-level public relations professional but anyone who is established in the public relations field would find this read unbeneficial.

            This book is highly recommended for anyone entering the public relations field for the first time. The guidelines and tips provided would be beneficial to anyone who is new to the field. Most professionals would agree to the tips and guidelines Burt has laid out.

            This book was very informational for entry-level public relations professional. The information provided helps set guidelines for clients and provided good insight on what works and what does not. This book is beneficial to anyone interested in strategic communication and was a wonderful, quick read.

However, Burt began his career as a journalist and merged into the world of public relations in 2005. With his proved writing skills it makes one wonder, are the dark arts still being practiced?

 Tim Burt, Author of The Dark Art

http://bit.ly/ZZh89N

Links

http://amzn.to/13QYkti

http://bit.ly/12uKQkg

http://on.ft.com/16wYcTW

http://bit.ly/164zvhR

http://bit.ly/18xM4yP

http://linkd.in/164zqKR

http://bit.ly/ZZh89N

Are You Ready for the Changing World?

Are You Ready for the Changing World?

By: Carly O’Donnell

Intro:

DADBA, what does that mean? You may ask yourself. This acronym made up by Tim Burt, author of “Dark Art: The Changing Face of Public Relations” describes the five stages of grief: denial, anger, bargaining, depression, and acceptance. All companies face crisis, and when they do face crisis they go through these five stages. Remember back in 2010 when the oil spill happened? This event was all over the news, and is the perfect example of a crisis. In his book, Burt addresses crises such as the BP oil spill and addresses issues that are faced by the world of public relations today.  

About Tim Burt:

Burt is a former award winning journalist for the “Financial Times” where he spent 16 years in different editorial roles including Media Editor, Motor Industry Correspondent and Nordic Bureau Chief.  He is now a managing partner at StockWell Communications, a strategic communications, a firm based in London that provides counsel to companies all over the world (http://www.stockwellgroup.com/our-team/). Before working with StockWell, Burt was a former partner at Brunswick, one of the largest public relations agencies in the world.

Big Idea

Burt is able to draw from first hand experiences from the different companies he has worked with in order to attempt to explain the changing world of public relations.  Burt takes a new approach on the world of public relations, explaining how this world has been changing since the 21^st century, and most companies are not adapting well to the changes happening. He digs deep into the lives of business leaders and public relations managers who have spent their entire lives have advised and counseled executives of major companies through times of crisis.

Review:

This book really gave an idea of the challenges that the public relations world is facing today.  Burt is a very experienced, very intelligent business man and when I finished the book I felt as if I had entered a new world of public relations. Burt’s writing is engaging and interesting, and left me wanting to read more. He brought up unique points that made me think about public relations and the future it’s facing. Because Burt has so much experience, there were times when I felt as if his ideas or the points he was trying to make were too complicated for me. There were times when I felt as if it was hard to relate to the author. However, if I were to re-read this book 10 or 15 years from now, I may have a different opinion.     

Conclusion:

As a student there were times in the book where I felt discouraged, as if there is nothing but a bleak future ahead of me in the public relations world. As I thought about it more, I realized I have an advantage. Yes, the world of public relations is changing but I have the advantage of knowing these changes and embracing them so I can enter the world successfully. I recommend this book to anyone who wants to grow in their knowledge of the professional world and public relations. If you do read it, I encourage you to not be dispirited about what you read, but take it as an opportunity to adapt and make a change in the world of public relations.    

Reviews and Biographies:

http://www.managementtoday.co.uk/books/1146250/Book-review-Dark-Art-Tim-Burt---Art-Perception-Bob-Leaf/

http://www.waterstones.com/waterstonesweb/products/tim+burt/dark+art/8825510/

http://www.ft.com/cms/s/0/72ef556c-b93a-11e1-b4d6-00144feabdc0.html#axzz2S4iLM94n

http://www.stockwellgroup.com/our-team/

http://www.guardian.co.uk/books/2012/jul/13/dark-art-tim-burt-review

Create an irresistable brand

Create an irresistible brand

Title: Likeable Social Media: How to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

Author: Dave Kerpen

Length: 249 pages

Publisher: McGraw-Hill

Price: $10 USD used on Amazon, $20 USD in stores   

(Photo Source: ethority.com)

 

 

Become a loveable brand!
By: Jozette Massiah

 

 Social media continues to expand greatly in todays world. Traditional ways of marketing, advertising, and public relations have longed change since the rising age of social media. This means that businesses now need to model new strategies in connecting with their consumers. Dave Kerpen, author of NY Times 2011 bestseller Likeable Social Media, and 2012's Likeable Business Media explains how social media can be used to set your brand apart from the rest, making it purely irresistible.
 

  Book Details
In the first chapter Dave highlights the most basic and important things all businesses should do in social media "listen". Customers enjoy being heard, and when they feel as if their ideas or concerns aren't being addressed they go elsewhere. This word-of-mouth marketing as the author calls it can cause unhappy customers to give poor reviews of businesses via social media veering potential customers away from your business. As the author states a friends recommendation is the most powerful source of marketing. One like, one tweet, one comment can be sent to millions of followers. Instantly a company can gain thousands of dollars of business without having to spend thousands on advertising.

 

 

   My Overview

Social media levels the playing field for small businesses to gain more customers without having to spend huge capita. Listening, engaging, and interacting with your audience is key in social media. No amount of money, no matter how big the organization, can achieve a likeable social media purely on its advertising. In fact, the author suggest businesses not to try to sell their products or services through social media, but instead create a brand that the people can trust. Only then will consumers become loyal customers, and proceed to buy products and services.

  Examples of businesses with likeable social media
A perfect example of a company with an interactive social media was vitamin water. A contest was held via social media for customers to decide which flavor the company should incorporate next. Over 100,000 people participated, and one lady won $5,000 for designing the winning label for vitamin water. All in all everyone ended up happy. The consumers felt as if their opinions and views mattered, and the company gained thousands of new followers.

(Photo Source: insidefacebook.com)

Another company Loft, a clothing brand owned by Ann Taylor, used social media to listen and respond to their audiences. After customers demanded pictures of real women modeling the clothes and not stick models, Loft not only apologized, but posted pictures of various women of all sizes on its Facebook page. Instantly, by one post and an apology word spread throughout social media about this newfound clothing brand called Loft. The clothing brand was publicized, and gained over 43 likes for one post. To date Loft has over 250,000 fans!

This book is a must read for small businesses to become a step above the rest. Big companies and corporations should read this book as well to gain insight on the importance of becoming a likeable brand, and exceeding your customers needs in social media.
 

 

         

Creating a Successful Brand Online

Book Title: Likeable Social Media: How to Delight Your Customer, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other Social Networks

Author: Dave Kerpen

Length: 249 pages

Publisher: McGraw Hill

Price: $20

Creating a Successful Brand Online

By Sheon Paige

 

http://yhoo.it/ZrbkCU

Imagine you owned a hotel company. One of your customers is standing in line to check-in, but the line is moving slow and the customer starts to get annoyed. This annoyed customer takes to Twitter and Facebook to state how frustrated and annoyed he is with your hotel. Now all of his/her social media friends and all your competitors on social media know of this compliant about your hotel. A competing hotel tweets this customer how sorry they are that he/she has to stand in a long line and he/she should come check out their hotel.

You just lost a customer now, all because of one tweet to Twitter and Facebook. This actually happened to Dave Kerpen . Kerpen twitted and shared to Facebook how frustrated he was with a hotel and all 3,500 of his friends on social media saw. The hotel lost him as a customer because of the competitor twitting him on social media to come check out their hotel, and they also lost 3,500 potential customers.

http://www.linkedin.com/in/davekerpen

Dave Kerpen is the author of Likeable Social Media: How to Delight Your Customer, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other Social Networks. He is the CEO of Likeable Media, a social media and word-of-mouth marketing firm. It is one of the leading experts on social media. Kerpen is one of 48 Facebook Preferred Developer Consultants. He has also won three WOMMY awards from the Word of Mouth Marketing Association.

Likeable Social Media is a great book that teaches you how to listen and interact with your customers. Social media is all about interacting with people, but if you don’t listen to what your customers are saying you cannot interact with them. Kerpen shares some awesome tips and advise that can give your company a great online presence. I would recommend everyone read Likeable Social Media, even if you do not have a company. It’s never too early to have a great social media presence.