Title: Likeable Social Media: How to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
Author: Dave Kerpen
Length: 249 pages
Publisher: McGraw-Hill
Price: $10 USD used on Amazon, $20 USD in stores
Become a loveable brand!
By: Jozette Massiah
(Photo Source: ethority.com)
By: Jozette Massiah
Social media continues to expand greatly in todays world. Traditional ways of marketing, advertising, and public relations have longed change since the rising age of social media. This means that businesses now need to model new strategies in connecting with their consumers. Dave Kerpen, author of NY Times 2011 bestseller Likeable Social Media, and 2012's Likeable Business Media explains how social media can be used to set your brand apart from the rest, making it purely irresistible.
Book Details
In the first chapter Dave highlights the most basic and important things all businesses should do in social media "listen". Customers enjoy being heard, and when they feel as if their ideas or concerns aren't being addressed they go elsewhere. This word-of-mouth marketing as the author calls it can cause unhappy customers to give poor reviews of businesses via social media veering potential customers away from your business. As the author states a friends recommendation is the most powerful source of marketing. One like, one tweet, one comment can be sent to millions of followers. Instantly a company can gain thousands of dollars of business without having to spend thousands on advertising.
Examples of businesses with likeable social media
A perfect example of a company with an interactive social media was vitamin water. A contest was held via social media for customers to decide which flavor the company should incorporate next. Over 100,000 people participated, and one lady won $5,000 for designing the winning label for vitamin water. All in all everyone ended up happy. The consumers felt as if their opinions and views mattered, and the company gained thousands of new followers.
Another company Loft, a clothing brand owned by Ann Taylor, used social media to listen and respond to their audiences. After customers demanded pictures of real women modeling the clothes and not stick models, Loft not only apologized, but posted pictures of various women of all sizes on its Facebook page. Instantly, by one post and an apology word spread throughout social media about this newfound clothing brand called Loft. The clothing brand was publicized, and gained over 43 likes for one post. To date Loft has over 250,000 fans!
This book is a must read for small businesses to become a step above the rest. Big companies and corporations should read this book as well to gain insight on the importance of becoming a likeable brand, and exceeding your customers needs in social media.
In the first chapter Dave highlights the most basic and important things all businesses should do in social media "listen". Customers enjoy being heard, and when they feel as if their ideas or concerns aren't being addressed they go elsewhere. This word-of-mouth marketing as the author calls it can cause unhappy customers to give poor reviews of businesses via social media veering potential customers away from your business. As the author states a friends recommendation is the most powerful source of marketing. One like, one tweet, one comment can be sent to millions of followers. Instantly a company can gain thousands of dollars of business without having to spend thousands on advertising.
My Overview
Social media levels the playing field for small businesses to gain more customers without having to spend huge capita. Listening, engaging, and interacting with your audience is key in social media. No amount of money, no matter how big the organization, can achieve a likeable social media purely on its advertising. In fact, the author suggest businesses not to try to sell their products or services through social media, but instead create a brand that the people can trust. Only then will consumers become loyal customers, and proceed to buy products and services.
Examples of businesses with likeable social media
A perfect example of a company with an interactive social media was vitamin water. A contest was held via social media for customers to decide which flavor the company should incorporate next. Over 100,000 people participated, and one lady won $5,000 for designing the winning label for vitamin water. All in all everyone ended up happy. The consumers felt as if their opinions and views mattered, and the company gained thousands of new followers.
(Photo Source: insidefacebook.com)
Another company Loft, a clothing brand owned by Ann Taylor, used social media to listen and respond to their audiences. After customers demanded pictures of real women modeling the clothes and not stick models, Loft not only apologized, but posted pictures of various women of all sizes on its Facebook page. Instantly, by one post and an apology word spread throughout social media about this newfound clothing brand called Loft. The clothing brand was publicized, and gained over 43 likes for one post. To date Loft has over 250,000 fans!
This book is a must read for small businesses to become a step above the rest. Big companies and corporations should read this book as well to gain insight on the importance of becoming a likeable brand, and exceeding your customers needs in social media.
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