Succesful Social Media

Successful Social Media

By Kevin McMahon

A year ago if I was asked to create a positive social media presence for a client, I would have dreaded the thought. To me and many other young professionals who have grown up with social media, it is hard to create meaningful social media messages without saying something that can be viewed as a cliché or outdated. In today’s world, information is “outdated’ after mere minutes, and because of this, creating a meaningful social media presence for a client is a daunting task.

  After reading Dave Kerpen’s “Likeable Social Media: How to Delight Your Customers, and be Generally Amazing on Facebook (and Other Social Networks), I gained an appreciation for how much we can all be affected* by social media, and in particular, Facebook. What do you think of when someone tells you to achieve customer engagement through his or her Facebook page? While you are likely to think of various tactics to simply get people’s eyes on your “product”, Kerpen would have you slow down and ask yourself “What is engagement in the first place? On page 65, He tell us:* “To be engaged means to be genuinely interested in what your customers have to say.” This simple teaching style of Kerpen lets you take very simple ideas to make you and your client’s social media presence better, and builds upon them to give you the potential to create truly unique tactics and ideas.*

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“Likeable Social Media” gives the reader real-world advice on how to improve their use of social media like Facebook for both professional and projects. Using a format reminiscent of a textbook, the information is laid out in an easily digestible manner, giving the reader information on everything from how to be authentic on Facebook to responding to negative comments.

Dave Kerpen is the founder and CEO of Likeable Media. What started out as theKBuzz, was turned into the nationally accredited* Likeable with his wife and COO Carrie Kerpen. Dave has been featured everywhere from The New York Times to CNBC for his social media work and expertise. When not expanding Likeable even more, Dave lives in New York with his wife and two daughters.

“Likeable Social Media” gives readers a road map to smart and successful social media use for their clients. Kerpen gives advice on general tactics such as how to think (and act) like your customer, to more specific issues like how to handle missteps in communication, and then using them to bounce back with an even better image. Kerpen’s writing style is easy to read and he includes several sub sections in each chapter to engage the reader and get you thinking about how his advice can apply to your specific situation using colorful stories and analogies.

“Likeable Social Media” gave me a new outlook on how important of a tool social media can be for professionals and clients, but only as long as it is handled in a careful and professional manner. The tight rope that I thought of walking when creating a social media presence for a client seemed to widen significantly once I had finished the book. I would recommend this text to anyone who is curious about social media or wishes to learn how to begin to create a social presence for his/her clientele.

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“Likeable Social Media”

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