Click “like” for a Free Social Media Tutorial

Title: Likeable Social Media

Author: Dave Kerpen

Length: 249 pages

Publisher: McGraw Hill

Price: $20.00

Click “like” for a Free Social Media Tutorial

By Fallon Jolly

(Photo source: www.webgnomes.org)

I am not sure about you, but every time I go on Facebook I am bombarded by strange messages. Like this to win a free computer! Share this picture of Jesus or you are going to hell! Invite three friends to join this website and get a free pair of shoes! Social media will not give us a break. Is it annoying or genius? You tell me.

“Likeable Social Media” written by Dave Kerpen begins by setting the stage for a time when social media is used as an outlet for frustration. The author is standing in a long line waiting to check in at a hotel. When the receptionist is not moving fast enough, Kerpen decides to tweet about the inconvenience he is facing.

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Dave and his wife started and transformed the KBuzz (founded in 2007) into Likeable Media, one of Facebook’s Top 65 Preferred Developer Consultants. It is one of the 500 fastest growing private companies in the US according to INC Magazine for both 2011 and 2012. Dave is now part of LinkedIn’s new Thought Leader Program and has been featured on CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. Dave has also attended at dozens of conferences across the globe.

(Photo source: Socialmediahelp4you.com)

The theme of this book teaches companies how to use social media in various ways to benefit an organization. It provides current trends relevant information pertaining to social media that all business people should be aware of. It is especially helpful for those in the public relations, advertising, and marketing industries. One tip I found to be very important was Kerpen’s advice on thinking and acting like a consumer. In business, the best way to be successful is to know your customer inside and out.

I found this book to be very interesting. Kerpen is obviously very knowledgeable about a wide variety of social media sites. I learned a lot about sites I had never even heard of before. One thing I liked about this book is that the material applies to individuals as much as companies. Personally, I will use his techniques in knowing when and how to respond to people on social media in my own use.

“Social media is like the world’s largest cocktail party, where anyone can listen to other talking and join the conversation with anyone else about any topic of their choice,” Kerpen in Likeable Social Media. So, pick up a copy of this book today and join the conversation for yourself.