Is Your Social Media Presence Likeable?

 Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

By Dave Kerpen

272 Pages

Published by McGraw-Hill

$13.40

Source: www.likeablebook.com

Likeable Social Media is a great introductory book for those who want to begin a career in social media marketing. Is Your Social Media Presence Likeable? Find out by reading Dave Kerpen’s bestseller. Providing excellent advice coupled with real-life examples, this book in an interesting read that is chock full of useable information.

Dave Kerpen, Source: www.mashable.com

Dave Kerpen, cofounder and CEO of Likeable, wrote Likeable Social Media. Likeable is comprised of an award-winning social media and word-of-mouth marketing firm, called Likeable Media, and a software platform, called Likeable Local, and has offices in New York, Boston and Chicago. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing privately owned companies in the United States.

Kerpen focuses on simple, yet effective marketing techniques that can be employed by any business. Suggestions like listening to your customers, engaging with your customers and being authentic to your customers through your online interactions with them are major themes carried throughout the entire book. Kerpen challenges readers to ask questions of their online audiences in addition to requesting feedback from them and following up by responding to comments, both those that are positive and negative, in a timely manner.

The most important advice Kerpen offers his readers is to be authentic in your online communications and to provide free value to your audience through your posts. As a social media marketer, I have found these two techniques vital to maintaining a positive online presence. Kerpen provides examples from his own experience that proves that authenticity and value are keys to being successful social media marketers. The book is a quick and easy read that is perfect for newcomers to the world of social media, but may not be as helpful to those already highly-involved in this industry.

Likeable Social Media is a well-written advice book providing real-world examples that demonstrate both success and failures. The author encourages authenticity and interaction with your business’ audiences, and practices these methods himself. He encourages readers of the book to ask him and his colleagues at Likeable questions on their Facebook and Twitter pages. In addition, you can find Kerpen, himself, on both Twitter and Facebook. Kerpen shares brilliant ideas that will give your company's online presence an edge.  Employ Kerpen’s tactics for a successful social media marketing campaign for your company today.