Crisis Communication Management by Anna M. Restuccia

Book: Dark Night
Author: Tim Burt
Length: 224 pages
Cost: $18.68
Crisis Communication Management by Anna M. Restuccia

Risks are daily facts of life for both individuals and businesses. Small and large corporations face scandals when they do not focus their interests on people, but on profits. Risks can also occur as the result of the actions of external agents or factors. Businesspeople must understand the types of risk they face and develop methods for dealing with them.
When businesses are facing risk they face four alternatives to solve it:

• Avoid it
  
• Minimize it
  
• Assume it
  
• Transfer it
  

Photo provided by: http://riskmanagementmonitor.com 


Tim Burt, a former media editors at the Financial Times and author of “Dark Art,” listed important cases and situations from prestigious and well known companies that lost credibility, admiration and trust from their stakeholder and shareholders. 

This book examines the challenges facing the public relations industry and set-­‐ups a vision of how the global market might evolve in the next couple of years. Burt also analyzed the impact of the digital era (Web 2.0) and how corporations are adapting their business to the contemporary environment including psychographics and demographics changes.

Photo provided by: reputationdoctor.com


Burt explained the important role that every PR professional plays in crisis-­‐
communication situations. The PR department must deal with reputation and images challenges while building understanding with the market and the media to rebuild confidence with internal and external public. When companies like BP, Toyota, News Corp and McKinsey faced the economic crisis in 2008, the executives asked PR experts for help to serve as intermediaries between businesses and the media and to develop new strategic commutations plans for the corporation.
From a journalist and PR perspective, Burt said that corporations need to know how to control consumer demands and reward them with efficient and effective solutions to beneficiate the people who were directly affected by the problem.