Successful Social Media
By Kevin McMahon
A year ago if I
was asked to create a positive social media presence for a client, I would have
dreaded the thought. To me and many other young professionals who have grown up
with social media, it is hard to create meaningful social media messages
without saying something that can be viewed as a cliché or outdated. In today’s
world, information is “outdated’ after mere minutes, and because of this, creating
a meaningful social media presence for a client is a daunting task.
After reading Dave Kerpen’s “Likeable Social Media: How to
Delight Your Customers, and be Generally Amazing on Facebook (and Other Social
Networks), I gained an appreciation for how much we can all be affected* by
social media, and in particular, Facebook. What do you think
of when someone tells you to achieve customer engagement through his or her
Facebook page? While you are likely to think of various tactics to simply get people’s
eyes on your “product”, Kerpen would have you slow down and ask yourself “What
is engagement in the first place? On page 65, He tell us:* “To be engaged means to be genuinely interested in what your customers
have to say.” This simple teaching style of Kerpen lets you take very simple
ideas to make you and your client’s social media presence better, and builds
upon them to give you the potential to create truly unique tactics and ideas.*
Available
here
“Likeable Social Media” gives the reader real-world advice on
how to improve their use of social media like Facebook for both professional
and projects. Using a format reminiscent of a textbook, the information is laid
out in an easily digestible manner, giving the reader information on everything
from how to be authentic on Facebook to responding to negative comments.
Dave Kerpen is the founder and CEO of Likeable Media. What started out as theKBuzz, was turned into the nationally accredited* Likeable with his
wife and COO Carrie Kerpen. Dave has been featured everywhere from The New York
Times to CNBC for his social media work and expertise. When not expanding
Likeable even more, Dave lives in New York with his wife and two daughters.
“Likeable Social Media” gives readers a road map to smart and
successful social media use for their clients. Kerpen gives advice on general tactics such as how to think (and act) like your
customer, to more specific issues like how to handle missteps in communication,
and then using them to bounce
back with an even better image. Kerpen’s
writing style is easy to read and he includes several sub sections in each
chapter to engage the reader and get you thinking about how his advice can
apply to your specific situation using colorful stories and analogies.
“Likeable Social
Media” gave me a new outlook on how important of a tool social media can be for
professionals and clients, but only as long as it is handled in a careful and
professional manner. The tight rope that I thought of walking when creating a social
media presence for a client seemed to widen significantly once I had finished
the book. I would recommend this text to anyone who is curious about social
media or wishes to learn how to begin to create a social presence for his/her
clientele.
Tags:
Dave Kerpen
“Likeable Social Media”
Social Media
Likeable Media
theKBuzz
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