Book
Title: Likeable Social
Media: How to Delight Your Customer, Create an Irresistible Brand, and Be
Generally Amazing on Facebook and other Social Networks
Author:
Dave Kerpen
Length:
249 pages
Publisher:
McGraw Hill
Price:
$20
Creating a Successful Brand
Online
By Sheon Paige
Imagine you owned a hotel company. One of your customers is standing in line to check-in, but the line is moving slow and the customer starts to get annoyed. This annoyed customer takes to Twitter and Facebook to state how frustrated and annoyed he is with your
hotel. Now all of his/her social media friends and all your competitors on
social media know of this compliant about your hotel. A competing hotel tweets
this customer how sorry they are that he/she has to stand in a long line and
he/she should come check out their hotel.
You just lost a customer now,
all because of one tweet to Twitter and Facebook. This actually happened to Dave Kerpen . Kerpen twitted and shared to Facebook how frustrated he was with a
hotel and all 3,500 of his friends on social media saw. The hotel lost him as a
customer because of the competitor twitting him on social media to come check
out their hotel, and they also lost 3,500 potential customers.
Dave Kerpen is the author of
Likeable Social Media: How to Delight Your Customer, Create an Irresistible
Brand, and Be Generally Amazing on Facebook and other Social Networks. He is
the CEO of Likeable Media, a social media and word-of-mouth marketing firm. It
is one of the leading experts on social media. Kerpen is one of 48 Facebook
Preferred Developer Consultants. He has also won three WOMMY awards from the
Word of Mouth Marketing
Association.
Likeable Social Media is a
great book that teaches you how to listen and interact with your customers.
Social media is all about interacting with people, but if you don’t listen to
what your customers are saying you cannot interact with them. Kerpen shares
some awesome tips and advise that can give your company a great online
presence. I would recommend everyone read Likeable Social Media, even if you do
not have a company. It’s never too early to have a great social media presence.
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