What Happens in Vegas

What Happens in Vegas

Title: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Medias)

Author: Dave Kerpen

Length: 260 pages

Publisher: McGraw Hill Professional

Price: $28 - hardback

 What Happens in Vegas

By Shelby Dunham

(Photo source: http://coolinsights.blogspot.com/2012/03/likeable-social-media-book-review.html)

I’m sure you have heard the phase “what happens in Vegas, stays in Vegas”.  Well, this was not the case for Dave Kerpen. It all started with a long check-in line at a hotel in Vegas. Expressing his frustration, he tweeted about the ridiculous line to all of his followers. After his tweet, a different hotel in Vegas expressed their empathy toward him and wished him a good stay in the city. This led to him staying there during his next trip. This is an example of how social media should be used by companies.

With the vast growth of technology today, Social Media is becoming not only a tool for an organization, but a necessity. Social media sites like Facebook and Twitter are a great tool for all companies, if used properly. Dave Kerpen wrote a book doing just that—explaining the ways a company should properly and effectively utilize social media.

Dave Kerpen is a Chairman of  Likeable Media, an award-winning marketing firm. The company specializes in social media and promotion. Kerpen is also the CEO of Likeable Local, a social media software company for small businesses.

Photo source: (https://www.google.com/search?q=dave+kerpin+wiki&aq=f&oq=da&aqs=chrome.1.57j59l2j60l2j61.6662j0&sourceid=chrome&ie=UTF-8)

Dave Kerpen has good insights and ideas on when and how to use social media. He also touches on the functions of social media and the effective ways to use it as well as the ineffective ways. He touches on 18 principles of using social media to your organization’s benefit. Kerpen explains that one of the rules for success in social media usage is the necessity for companies to be transparent and honest. One of the main points of the book is to learn what your stakeholders like and want. To be a successful company, it is necessary to listen to your stakeholders, and implement their ideas.

If you want to learn how to use social media the right way, my suggestion is to take advice from the expert, Dave Kerpen, and read his book Likeable Social Media.