Is Your Company Likeable In The New Age? By: Brooke DeMiranda

BOOK TITLE: Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks).

AUTHOR: Dave Kerpen

LENGTH: 260 pages

PUBLISHER: McGraw-Hill 

PRICE: $20.00

Is Your Company Likeable In The New Age?

By: Brooke DeMiranda

INTRODUCTION TO BOOK

In todays age technology is a part of everyday life.  Imagine a day without technology; it would be pretty hard uh?  Well a major aspect of new technology today is social media.  Social media is a great way to stay connected with family and friends while staying updated on events and breaking news around the world.  As social media has extended its reach the professional world has been pushed to join these networks to further connect and communicate with their publics.  This has opened a new chapter in the business world as well as new obstacles to figure out the correct way to communicate through this relatively new medium.  Conveniently Dave Kerpen’s book, Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks), does just that.  Kerpen guides the reader through the necessary steps to being a likeable organization on social media.  One of the most important functions Kerpen discusses is listening to the consumer and other publics.

AUTHOR CREDIBILITY

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. 

 A humble businessman, Kerpen travels across the country speaking about his accomplishments and book Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks).  Likeable Social Media recommends how to use the power of the social web to company advantage becoming likeable and ultimately more profitable.

Dave Kerpen; author of Likeable Social Media

SUMMARY OF BIG IDEAS

This book covers what you need to do in order to make your company known, as well as likeable across the social web.  Kerpen explains the important of listening to publics while being authentic and engaging toward them.  The methods described in the book are the same ones that have led Kerpen to his professional success in a number of large companies.  Kerpen also reveals how to build brand popularity and spread company messages, through a seemingly obvious source, word of mouth.  Word of mouth is so important because we trust what our peers say and are confident with the recommendations of friends.  For example, you need a new dress for an office party next month; on Facebook you see your friend has liked an online boutique.  You may call them and say you saw they liked the store on Facebook and ask if they have bought anything form there before.  With a good recommendation from a friend you are more likely to buy from that store then go out on a limb and buy from a random store you found on Google.  The same goes for a complaint, if your friend gives a company a bad review you are not very likely to use that company.

An example of a company complaint on Facebook.

BOOK EVALUATION

I think that Kerpen very adequately covered the intended topic.  Going into reading the book I was confident that it would be informative and worth my time because I knew Kerpen was an accomplished business professional that had personally used the methods discussed in his book.  I also think it is a great book to read because social media is a growing field that is vital for the success of companies. The knowledge of the methods in this book will help professionals to execute their social media interaction successfully.  

SUMMARY AND CONCLUSION

I think this book is a very useful tool to all business professionals because it offers proven advice to help social media communication with publics.  Kerpen offers direct examples and personal instances were these tactics have worked.  I would highly recommend this book because I believe it is very useful in all business types.  It is very important to maintain communication and overall satisfaction with customers and publics and this book gives advice on just that.

TAGS: Social media, Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks), Dave kerpen, Likeable Local, methods described in the book.

Is Your Social Media Presence Likeable?

 Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

By Dave Kerpen

272 Pages

Published by McGraw-Hill

$13.40

Source: www.likeablebook.com

Likeable Social Media is a great introductory book for those who want to begin a career in social media marketing. Is Your Social Media Presence Likeable? Find out by reading Dave Kerpen’s bestseller. Providing excellent advice coupled with real-life examples, this book in an interesting read that is chock full of useable information.

Dave Kerpen, Source: www.mashable.com

Dave Kerpen, cofounder and CEO of Likeable, wrote Likeable Social Media. Likeable is comprised of an award-winning social media and word-of-mouth marketing firm, called Likeable Media, and a software platform, called Likeable Local, and has offices in New York, Boston and Chicago. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing privately owned companies in the United States.

Kerpen focuses on simple, yet effective marketing techniques that can be employed by any business. Suggestions like listening to your customers, engaging with your customers and being authentic to your customers through your online interactions with them are major themes carried throughout the entire book. Kerpen challenges readers to ask questions of their online audiences in addition to requesting feedback from them and following up by responding to comments, both those that are positive and negative, in a timely manner.

The most important advice Kerpen offers his readers is to be authentic in your online communications and to provide free value to your audience through your posts. As a social media marketer, I have found these two techniques vital to maintaining a positive online presence. Kerpen provides examples from his own experience that proves that authenticity and value are keys to being successful social media marketers. The book is a quick and easy read that is perfect for newcomers to the world of social media, but may not be as helpful to those already highly-involved in this industry.

Likeable Social Media is a well-written advice book providing real-world examples that demonstrate both success and failures. The author encourages authenticity and interaction with your business’ audiences, and practices these methods himself. He encourages readers of the book to ask him and his colleagues at Likeable questions on their Facebook and Twitter pages. In addition, you can find Kerpen, himself, on both Twitter and Facebook. Kerpen shares brilliant ideas that will give your company's online presence an edge.  Employ Kerpen’s tactics for a successful social media marketing campaign for your company today.