What Happens in Vegas

What Happens in Vegas

Title: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Medias)

Author: Dave Kerpen

Length: 260 pages

Publisher: McGraw Hill Professional

Price: $28 - hardback

 What Happens in Vegas

By Shelby Dunham

(Photo source: http://coolinsights.blogspot.com/2012/03/likeable-social-media-book-review.html)

I’m sure you have heard the phase “what happens in Vegas, stays in Vegas”.  Well, this was not the case for Dave Kerpen. It all started with a long check-in line at a hotel in Vegas. Expressing his frustration, he tweeted about the ridiculous line to all of his followers. After his tweet, a different hotel in Vegas expressed their empathy toward him and wished him a good stay in the city. This led to him staying there during his next trip. This is an example of how social media should be used by companies.

With the vast growth of technology today, Social Media is becoming not only a tool for an organization, but a necessity. Social media sites like Facebook and Twitter are a great tool for all companies, if used properly. Dave Kerpen wrote a book doing just that—explaining the ways a company should properly and effectively utilize social media.

Dave Kerpen is a Chairman of  Likeable Media, an award-winning marketing firm. The company specializes in social media and promotion. Kerpen is also the CEO of Likeable Local, a social media software company for small businesses.

Photo source: (https://www.google.com/search?q=dave+kerpin+wiki&aq=f&oq=da&aqs=chrome.1.57j59l2j60l2j61.6662j0&sourceid=chrome&ie=UTF-8)

Dave Kerpen has good insights and ideas on when and how to use social media. He also touches on the functions of social media and the effective ways to use it as well as the ineffective ways. He touches on 18 principles of using social media to your organization’s benefit. Kerpen explains that one of the rules for success in social media usage is the necessity for companies to be transparent and honest. One of the main points of the book is to learn what your stakeholders like and want. To be a successful company, it is necessary to listen to your stakeholders, and implement their ideas.

If you want to learn how to use social media the right way, my suggestion is to take advice from the expert, Dave Kerpen, and read his book Likeable Social Media.

Succesful Social Media

Successful Social Media

By Kevin McMahon

A year ago if I was asked to create a positive social media presence for a client, I would have dreaded the thought. To me and many other young professionals who have grown up with social media, it is hard to create meaningful social media messages without saying something that can be viewed as a cliché or outdated. In today’s world, information is “outdated’ after mere minutes, and because of this, creating a meaningful social media presence for a client is a daunting task.

  After reading Dave Kerpen’s “Likeable Social Media: How to Delight Your Customers, and be Generally Amazing on Facebook (and Other Social Networks), I gained an appreciation for how much we can all be affected* by social media, and in particular, Facebook. What do you think of when someone tells you to achieve customer engagement through his or her Facebook page? While you are likely to think of various tactics to simply get people’s eyes on your “product”, Kerpen would have you slow down and ask yourself “What is engagement in the first place? On page 65, He tell us:* “To be engaged means to be genuinely interested in what your customers have to say.” This simple teaching style of Kerpen lets you take very simple ideas to make you and your client’s social media presence better, and builds upon them to give you the potential to create truly unique tactics and ideas.*

Available here

“Likeable Social Media” gives the reader real-world advice on how to improve their use of social media like Facebook for both professional and projects. Using a format reminiscent of a textbook, the information is laid out in an easily digestible manner, giving the reader information on everything from how to be authentic on Facebook to responding to negative comments.

Dave Kerpen is the founder and CEO of Likeable Media. What started out as theKBuzz, was turned into the nationally accredited* Likeable with his wife and COO Carrie Kerpen. Dave has been featured everywhere from The New York Times to CNBC for his social media work and expertise. When not expanding Likeable even more, Dave lives in New York with his wife and two daughters.

“Likeable Social Media” gives readers a road map to smart and successful social media use for their clients. Kerpen gives advice on general tactics such as how to think (and act) like your customer, to more specific issues like how to handle missteps in communication, and then using them to bounce back with an even better image. Kerpen’s writing style is easy to read and he includes several sub sections in each chapter to engage the reader and get you thinking about how his advice can apply to your specific situation using colorful stories and analogies.

“Likeable Social Media” gave me a new outlook on how important of a tool social media can be for professionals and clients, but only as long as it is handled in a careful and professional manner. The tight rope that I thought of walking when creating a social media presence for a client seemed to widen significantly once I had finished the book. I would recommend this text to anyone who is curious about social media or wishes to learn how to begin to create a social presence for his/her clientele.

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Dave Kerpen

“Likeable Social Media”

Social Media

Likeable Media

theKBuzz

Creating a Successful Brand Online

Book Title: Likeable Social Media: How to Delight Your Customer, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other Social Networks

Author: Dave Kerpen

Length: 249 pages

Publisher: McGraw Hill

Price: $20

Creating a Successful Brand Online

By Sheon Paige

 

http://yhoo.it/ZrbkCU

Imagine you owned a hotel company. One of your customers is standing in line to check-in, but the line is moving slow and the customer starts to get annoyed. This annoyed customer takes to Twitter and Facebook to state how frustrated and annoyed he is with your hotel. Now all of his/her social media friends and all your competitors on social media know of this compliant about your hotel. A competing hotel tweets this customer how sorry they are that he/she has to stand in a long line and he/she should come check out their hotel.

You just lost a customer now, all because of one tweet to Twitter and Facebook. This actually happened to Dave Kerpen . Kerpen twitted and shared to Facebook how frustrated he was with a hotel and all 3,500 of his friends on social media saw. The hotel lost him as a customer because of the competitor twitting him on social media to come check out their hotel, and they also lost 3,500 potential customers.

http://www.linkedin.com/in/davekerpen

Dave Kerpen is the author of Likeable Social Media: How to Delight Your Customer, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other Social Networks. He is the CEO of Likeable Media, a social media and word-of-mouth marketing firm. It is one of the leading experts on social media. Kerpen is one of 48 Facebook Preferred Developer Consultants. He has also won three WOMMY awards from the Word of Mouth Marketing Association.

Likeable Social Media is a great book that teaches you how to listen and interact with your customers. Social media is all about interacting with people, but if you don’t listen to what your customers are saying you cannot interact with them. Kerpen shares some awesome tips and advise that can give your company a great online presence. I would recommend everyone read Likeable Social Media, even if you do not have a company. It’s never too early to have a great social media presence.